Google Analytics Part – 2 Filtering Views for Events and Listings
This training goes over how to filter pageviews so you can see how the Calendar, Directory, and Volunteer sections are individually doing instead of just the entire website’s views.
This way you can check how well the calendar is doing compared to the directory, or tell what percentage of people used the volunteer section during a time period.
To start, select Reports on the left-side menu, then go to Engagement > Pages and Screens.
Before you continue, don’t forget to set the time frame for the data.
On the top right corner of the interface, right under the time period selector, click the pen icon to open the Customize Report interface.
To add a new filter, click Add Filter under the Report Filter section in the menu that shows up.
To remove a filter, click the small x button next to the filter name.
Filtering Directory and Volunteer Views
Click Add Filter.
Under the dropdown that shows up, scroll down and select Page path and screen class.
For the Directory
Then, start typing the word “directory” under you see /directory/ underneath. Check the box next to that, then click OK. Then, click Apply.
For the Volunteer Section
Then, start typing the word “volunteer” under you see /volunteer/ underneath. Check the box next to that, then click OK. Then, click Apply.
The data that shows to the left of the filters menu will show pageviews for the directory, directory listings, directory categories, and the add listing form; or for the volunteer page, volunteer opportunities, volunteer categories, and the add listing form.
Filtering Calendar Views
For the calendar, we will need to combine the numbers from two filters: /calendar/ and /event/.
For the first filter (calendar), follow the instructions in the directory section but instead of typing “directory” or “volunteer,” type “calendar” and select the box next to the /calendar/ option. Then select OK, then Apply.
For the events filter, manually type in /events/ and select All values containing ‘/events/’. Then click OK, then Apply.
Combine the two total pageviews to get the total number of calendar-related views during the time period.
Exporting Your Report to PDF
Google Analytics 4’s default export tool is non-functional so we’re going to make use of a screenshot browser addon for Google Chrome or Mozilla Firefox.
We recommend the Fireshot addon to take full page screenshots and export them to PDF.
You just need to head to the reports page in Analytics, set up the parameters, then at the top-right of the screen click the blue S icon.
Then, click Capture Entire Page. Let the page scroll down on its own and don’t touch the mouse/keyboard until it is complete.
In the browser tab that opens, click Save to PDF.