Google Analytics Guide

Logging into Google Analytics

Go to analytics.google.com.

If you’re not already signed in, sign into your Google account. If you are signed in and need to change users, click the circular icon at the top right of the page and select Add an Account or Sign Out, so you can sign into the right account.

If you only have one site on your Google Analytics account, you should see your website above All Website Data. For example, in the image below, it shows as All Accounts > Rural Klamath Connects.

If you need to switch websites, click All Website Data. It will show an in-site popup that will look like the image below:

The window is split into three different sections. To open a different website, click on the relevant Analytics Account, then the Properties and Apps, then the corresponding item under Views.

For example, in the above screenshot, the Analytics Account and the Property is called “Rural Klamath Connects.” So to find the website’s analytics information, make sure both are highlighted, then click All Website Data. (the names and locations of analytics accounts/properties/etc are subject to change, but the rules will still be the same)

Right after you log in and/or select your analytics account, you’ll arrive at Google Analytics Home. On the left side of the screen is the menu. You will be navigating this menu in order to report your analytics data once per quarter.

Setting your Start and End Dates

When you arrive on one of the analytics pages discussed below in this guide, you will need to set your start and end dates.

At the top-right corner you will find a series of dates. Click the arrow next to it to open the date selection window. Use this to select the quarter you wish to report data for (ex: Jan 1, 2023 through March 31, 2023).

Tracking Views

1. On the left-side menu, navigate to Behavior > Site Content > Content Drilldown.
2. Make sure the start and end dates are set up correctly.
3. In the screenshot, enter data for Total Views and below that, for /directory/ and /events/ views.

Tracking the Bounce Rate

1. On the left-side menu, navigate to Audience > Overview.
2. Make sure the start and end dates are set up correctly.
3. In the screenshot, enter the bounce rate.

Tracking New and Returning Visitors

1. On the left-side menu, navigate to Audience > Behavior > New vs Returning.
2. Make sure the start and end dates are set up correctly.
3. In the screenshot, enter information for new users and returning users.

Tracking the Top Traffic Source

1. On the left-side menu, navigate to Aquisition > All Traffic > Source/Medium.
2. Make sure the start and end dates are set up correctly.
3. In the screenshot, enter the name of the traffic source at the top of list.

Tracking the total number of registered users

1. Sign into your community website’s dashboard.
2. Click on Users on the left-side menu.
3. At the bottom of the page, at the bottom corner, you will see the total number of users (ex: 182 items).Enter the number into the tracking document.